This was a massive project to take on, but I knew I wanted to challenge myself and pick a local brand that I knew needed a modern design while keeping its rustic aesthetic.

I researched the client and their market and then developed a mood- board and logo sketches based on that. I further developed the logo and othe brand assets in Illustrator before developing the brand guide itself.

I created a whole PDF brand guide in Indesign and brand collateral pieces in photoshop to help the client envision what the brand could look like in the real world. Seeing this brand come to life was a success all on its own!